Jason Avent

Boss Alien speaks at GDC 2013

Hi, I’m Jason Avent, the Studio Head for Boss Alien and I was asked last year if I’d speak at GDC 2013.  I eagerly agreed as it’s something I’ve always wanted to do.  I’ve been a few times to GDC and it’s THE conference for video games and it’s held each year in San Francisco.  It’s a giant conference with hundreds of brilliant talks.

I did a talk about CSR Racing and how it broke the mould in Freemium.  It was one of the first free games to have really high production values while still retaining the simple mechanics that seem to characterise free to play games on mobile.  I wanted to make the point that our high production values don’t just apply to fancy graphics.  Sure CSR’s visuals were fantastic for the time and were up there with the best of all games on iOS but we put a massive amount of effort into all the screens outside of the race itself.  The race results screen took about four months to get right and many of the other screens in the UI went through hundreds of iterations until we were happy.

You can view a video of the talk at the GDC Vault if you have access.  If not you can view the most important videos here which show how we evolved the HUD and the Map screen from start to finish:

The loop of implement, user-test, review and re-implement is crucial to the success of CSR Racing.  We definitely do have a few secret formulae but by far the most important thing is meticulous hard work. That and having an excellent, talented and thoroughly lovely development team here at Boss Alien.

We’re currently working hard to bring you more exciting events and features on CSR and to bring all the existing features from the iOS version over to Android – including the hotly anticipated multiplayer mode.  You should see the results of this work over the next few months.

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